So, what are the jobs and skills that you should pay attention to as a marketer in the near future? As a digital marketing talent agency, we predict 5 roles to be the most sought-after marketing jobs among employers in 2020.
1. Director of Growth Marketing
Growth marketers, unlike growth hackers, combine the skills of T-shape marketers, engineers, and product managers in one role. CEOs will continue to invest in growth marketers who are data-driven and can identify opportunity gaps for significant ROI increase.
Data and analytics
Social media / PR
Executional skills (like A/B testing, HTML/CSS, and more)
2. Marketing Data Scientist
Demand for data scientists will rise as businesses continue leveraging digital data and AI to prove ROI. By 2020, data scientists will disrupt the world of marketing serving as a key to enhancing critical areas of digital like SEO, real-time marketing campaigns and customer engagement.
Strong internet marketing data analysis skills
Statistical or machine learning-based predictive modeling
Strong Communication Skills